Article Archives >> Risk and Reward >> April 1-16, 2004
Preview of Article:
Charitable Reputation: An Asset Worth Protecting
Excerpt
Your nonprofit's reputation may seem like an elusive and hard-to-quantify asset. You can't list its value on your balance sheet, nor can you include goodwill in your tally of donations for the past fiscal year. Yet when your reputation takes a hit, the consequences may be severe, costly and lasting for your organization.
Article Archives >> Risk and Reward >> April 1-16, 2004
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